Building Africa's Next Product Leaders

Through the Product Leadership Accelerator, we coach product professionals and teams across Africa through practical learning, mentorship, and peer learning to strengthen product capability and deliver better products.

Partner with us
PLA fellows and coaches in front of the PLA banner
  • UNDP
  • Google
  • Microsoft
  • MTN
  • Lagos Business School
  • UBA
  • The Tony Elumelu Foundation
Why it exists

Building For Africa Requires Our Own Playbook

Investment in African tech now runs into billions of dollars every year, and more products are reaching Africa's markets than ever, yet recent years have shown how quickly imported playbooks break here.

We built PLA to equip emerging product professionals with the skills, experience, and leadership to build for these markets from the ground up, and to raise the standard of product excellence across the continent.

The Programme

Coaching Product Talent To Build World-Class Products

We equip product professionals and teams with the skills, expertise, and practical experience to deliver better products and stronger business outcomes

  • 12-week learning experience

    An intense structured programme that takes you from product fundamentals to practical execution.

  • Live classes

    Real-time interactive sessions designed to challenge your thinking and deepen your understanding.

  • 1:1 mentorship

    Receive personalised guidance from experienced PMs to help you navigate your learning journey and career goals.

  • Capstone project

    Apply everything you've learnt by building a real product solution to anchor your portfolio.

  • Peer learning

    Grow alongside a community of ambitious product builders.

  • Certificate of completion

    Graduate with proof of your learning and practical experience.

Learn More
Our Impact

Developing Product Capability Across Africa

  • 80+
    Product professionals equipped
  • 16+
    Countries represented
  • 60+
    Indigenous and global experts
Mentors

Coached by the world's top product leaders

We connect Africa's product talent directly with seasoned practitioners from top global tech companies to learn from their hard-won expertise. They have led product at:

  • Microsoft
  • Amazon
  • Netflix
  • Square
  • Bolt
  • Pendo
  • Paystack
  • Interswitch
  • OkHi
  • Yoco
  • M-Pesa Africa
  • World Health Organization
  • Mind the Product
  • Product Matters
  • Empowered Outcome
  • Delta Product Group
  • Test Double
  • Marcus Castenfors
  • Gyaco
  • NedRock
  • ProduqtEdge
  • Product Rebels
  • Flywheel Product Group
  • redKola
  • Adi Soesan Malishev
  • Bamak Group
  • YUX Design
  • Road Transport and Safety Agency

Expert sessions

Small rooms with real answers.

Founder discussions

The conversations that don't happen at conferences.

Working sessions

Bring your business. Leave with a plan.

Real-life applications

Frameworks tested on real deals, not theory.

Networking

Founders who get it. No small talk required.

Every session is built around real product problems

Join Us To Coach Africa's Next Product Leaders

Your support enables PLA to connect with talented professionals across the continent, each of whom brings an elevated standard of product practice to the teams they join and ventures they create.

FAQs

Frequently asked questions

  • PLA is designed for early- to mid-career product professionals looking to strengthen their practice and leadership, and for organisations that want to improve their teams' product capability and build a stronger product culture, both of which are required for innovation.

  • PLA is part of IAF’s workforce development work and represents the Coach pathway in our Four Cs approach. Through coaching, practical learning, and mentorship, we equip product professionals who can carry stronger product practices into their organisations and communities.